The Chocolate Line

An established value in the city center of Bruges for more than two decades and also an asset in the historical building of the Palace on the Meir in Antwerp. The Chocolate Line represents quality. Artisan and tasty chocolate with a cool and trendy side. And lots of love for Mother Nature, source of everything.

Award winner 'Best Chocolatier of year 2023' by Gault Millau. 

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Tree To Bar

Bruges, Belgium

We produce our own chocolate in the expedition store in Bruges. “From tree to bar”, where every stage of the production process is done by our team. The production is limited, the flavour and the mouthfeel is quirky. This is an ode to the the real chocoholic, our answer to a back-to-the-roots alternative against the standarisation of industrial flavours. 

We're proud of it!


We Care!

Nature and animal lovers at heart

We support local animal well-being in Mexico through The Chocolate Line We Care Foundation, thanks to the profits of selling the products of Mexico in our stores.

But the We Care logo includes much more than that. Buying sustainable, organic ingredients and packaging, working ecologically and socially responsible, we care about so many things.



Dominique Persoone

As a young boy, Dominique fell in love with chocolate and he has decided to start a chocolate shop instead of a restaurant. All his colleagues thought he was crazy. In the beginning, he was known as the 'enfant terrible with his crazy creations' and a lot of people were against it. But after all those years, the opposite is true. This shows in his cooperation with the best restaurants of Belgium and with several top restaurants worldwide.


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