The Chocolate Line

Our story

HomeOur story

The Chocolate Line

It's a family affair! 

Scroll down and discover the biography of Dominique, Fabienne and Julius. 


The Big Boss

After high school, Fabienne studied to become a fashion designer as which she has graduated.

Because of her big love, Dominique, she discovered the world of chocolate.
Fabienne still uses her design skills and creativity in The Chocolate Line by designing new packaging, decorating the shops and creating beautiful windows. Each season again. She’s the CEO of the company.

Fabienne is very passionate about Feng Shui, moonologie, vegan, bio food and everything what nature has to offer.

As a herbalist, she has started a herb garden on the Plantation of The Chocolate Line in Mexico.  She is also the founder of the adoption centre of neglected spider monkeys and The Chocolate Line WE CARE foundation.

A big love for chocolate, but especially a big social heart.


Dominique Persoone

If you have a dream and everybody says you are nuts, go for it!

When Dominique was younger, he fell in love with chocolate. When he decided to start a chocolate shop instead of a restaurant, all his colleagues thought he was crazy. In the beginning, he got a lot of remarks as being the enfant terrible with his crazy creations, but many years later, on the contrary. This shows in his collaboration with the best restaurants in Belgium and the top of the world.

From delivering chocolates to Louis Vuitton, the Belgian and Jordanian Royal Family, collaborations with fashion designer Philipp Plein and hatter Stephen Jones, creating a chocolate sniffing machine (chocolate shooter) for The Rolling Stones to designing unique chocolates for Jaguar Landrover.

Dominique had also published several books, for one of which (Cacao, the roots of chocolate) he won an award.

With his own cocoa plantation in Mexico he goes back to the essence. As a beekeeper and proud godfather of ‘Week of the Bee’  he tries making aware the people to save the honey bee. His newest project is building a chocolate factory in Virunga National Park for the preservation of the park, the animals and helping the locals. Dominique gives presentations worldwide and he is friends with several top chefs from all of the world. But to the larger public, he is especially known from television.


Read more


Chef The Chocolate Line

Julius Persoone's creations are characterised by a unique combination of emotion and hyper-scientific techniques. He was named the Finest Chocolatier of 2023 by Gault & Millau, but has no plans to stop there. "I want to do things no-one has ever done before" 

For example he made people with throat cancer able to taste again. In the run-up to a conference by Foodparing Julius teamed up with Doctor Thomas Moors to create a chocolate with artifical saliva based on the flavour profile of throat cancer patients. Milestone Julius Persoone  Video Foodpairing

In 2023 Julius had an exclusive collaboration with Momu Fashion institute and created a box of chocolates with the vision of the most famous fashion designers from Belgium. Working with designers like Walter Van Beirendonck, Dries Van Noten, Raf Simons was an absolute honour! 

For Julius a praline can only be considered a succes when it inspires emotion! Julius is ambassador for Goesting Visit Flanders. He gives presentations worldwide about the future of chocolate. Goesting - Visit Flanders.

The Momu collection

Instagram Dominique Persoone

Instagram Julius Persoone